Studies show and experts agree: Breakfast is the most important meal of the day. After a good night’s rest without eating, kids’ brains and bodies are ready to refuel. Breakfast can help kick-start a child’s metabolism, energy and focus for learning according to a report published in the Annals of Nutrition and Metabolism. So it’s an alarming reality that the U.S. Department of Agriculture reports nearly one in five children across our communities goes without breakfast every day.

That’s why Kellogg’s and its in-school breakfast partner Action For Healthy Kids have partnered with celebrity dad and philanthropist Taye Diggs for the third consecutive Share Breakfast program to rally people across the U.S. to help provide breakfast to kids in need. Diggs is supporting the cause through an online public service announcement and narrating two Kellogg’s Great Start videos. The Great Starts videos feature real-life stories of the power of breakfast with kids from schools who have benefited from Action for Healthy Kids’ grants funded by Kellogg’s through its Share Breakfast program. He will also make an appearance in Los Angeles during National Breakfast Week, March 4 to 8.

This year, Kellogg’s Share Breakfast will share 1 million breakfasts during the 2012-2013 school year to kids in need through Action for Healthy Kids grants to schools or school districts to help them increase their participation in the national School Breakfast program. Each time you share, Kellogg will donate the monetary equivalent of a school breakfast shared. Kellogg will donate up to $250,000 – the equivalent of 1.25 million school breakfasts shared. The program ends April 15.

Families across the country can share a breakfast with a child in need by simply:

* Watching and sharing the Great Start Videos on ShareBreakfast.com

* Sharing the public service announcement with friends

* Liking or commenting on the Share Breakfast Facebook page

* Posting on Twitter with the #ShareBreakfast

* Sharing and repining on Pinterest

“Together we can make a difference. Just imagine what kids across the country could accomplish if they each had a great start every day,” says Diggs. “Join me in raising 1 million breakfasts to help get America’s kids the start they deserve.”

Visit ShareBreakfast.com to get involved and give back to a child in need today.